25 years experience building innovative products, services and teams
MARSENDA Innovation is a boutique innovation consultancy with a long and proven track record of creating innovative, premium and sustainable products, services and teams.
We help organizations grow by understanding customers needs, generating innovative concepts and services and building the required capabilities in a fast and efficient way.
Our knowledge and experience come from engagements with diverse and global brands, leading and facilitating the creation of innovation opportunities and building the required capabilities.
Having worked in the full spectrum from designer to senior vice president, external consultant and coach, we know the requirements and complexities in making a difference.
The way we work
We adapt every project to our client’s specific needs, following a result oriented and transparent approach.
The work is always led and managed by us as founders and senior executives within innovation with the necessary team of specialists established based on the project needs.
Specialists are brought in to complement the capabilities and resources already existing in the company.
3 steps to success
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The first step is a quick assessment and analysis to identify innovation opportunities and understand what innovation capabilities exists in the organization.
The main objective is to fast and efficiently find out, what are relevant areas to pursue further, how to do it and if there are quick wins which must be accelerated.
Also it is a chance to get to know each other and mutually find out, if there is a good cultural between fit between us.
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The second step is to develop the new innovative concepts following a proven and effective design approach.
It is a deep-dive to understand consumer and market needs, ideate new solutions, products and services and finally prototype, test and validate.
Part of this step is also a deeper assessment of internal innovation capabilities, identify gaps and start building new capabilities.
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The final step is the development and launch of new products and services.
In parallel with this the implementation and building of new capabilities is ongoing.
This final step is where our role becomes gradually more of a coach and the internal leaders and teams are taking the driver seat.
Interacting with
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Companies
Identify opportunities, front-end innovation, concept and product development, building capabilities
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Universities
Design and innovation management, collaborations, case studies, lectures and workshops
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NGOs & Institutions
Human centered solutions, new ways to help and interact with users, improving usability and quality of services
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Startups
Co-create new businesses, testing and validate ideas, building capabilities and bridging corporate and startup
Design thinking in action
With a human centered approach to business innovation, we work with organizations seeking growth. We help innovate products and services for those who have the ambition, mindset and resources to do so with our toolbox of design thinking practices.
Whether your are a leader in your sector, or an organization with a product portfolio or consumer experience needing a boost, we are here to help.
If you wish to strengthen what you already do well or face shifts in customer and user behavior, a new competitive landscape or emergence of new technologies, we have an approach that helps you take the necessary steps.
Who we are
MARSENDA Innovation is founded and managed by Marta Tantos Aranda and Martin Riber Andersen. Over the last 25 years we have learned what it takes to innovate successfully.
Based on extensive experience from the early innovation phase to product launch inside some of the world’s leading premium brands, our approach is based on established and proven best practices, tools and methods.